PORTFOLIO
EXPERIENCE
AUGUST 2021 - APRIL 2022
ROX UNITED
ACCOUNT EXECUTIVE
• Account lead support on consumer accounts including: Telemundo, Domino’s, California Strawberries, California Department of Water Resources, SouthNorte and Got Milk?
• Research, draft and distribute client press releases to the news and blogs
• Pitch and generate media coverage across general market, Hispanic and trades
• Contribute to new business development pitches and design presentations while helping ROX procure 2 new clients: California Strawberries and Telemundo
• Provide Spanish transcreations for social media assets, graphics and press materials
• Cultivate relationships with influencers and provide experiential activation support
• Project management including distributing agendas and recaps, creative brief, project tracker and timeline development, and scheduling meetings as needed
FEBRUARY 2020 - MAY 2020
NICOLE INC.
ONLINE MARKETING AND SOCIAL MEDIA ASSOCIATE
• designing and distributing bi-weekly email campaigns with the use of Photoshop and Constant Contact while increasing the click rate by 20%
• copywriting and uploading product descriptions and photos onto Magento site
• uploading products onto Amazon marketplace and other marketplaces and tracking inventory
• providing customer assistance through email, phone and social media
• creating, planning and analyzing content across 10 social media accounts in English and Spanish while utilizing multiple Adobe Suite programs, Buffer and Hootsuite while increasing the overall engagement on Instagram and Facebook
APRIL 2019 - DECEMBER 2019
GOLIN
PUBLIC RELATIONS GRADUATE ASSOCIATE
• journalist research, conducting media audits and briefing sheets
• making recommendations on media and influencer outreach and media pitching
• using multiple databases (Cision, MuckRack, Relevance Radar, Newswhip, Google Alerts) for competitive/industry media monitoring to distribute reports to clients
• key messaging, client research/analysis, new business support and day-to-day
account support for Walmart Media Group, Walmart Sustainability, Twitter, Hyatt,
KeVita and other clients in the consumer, tech and healthcare spaces
• creating social media calendars, PowerPoint decks and press materials
DECEMBER 2016 - APRIL
LILY BLEU
FABRIC BUYER/DESIGN AND CUSTOMER RELATIONS
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communicating and building relationships with fabric vendors/sales reps
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meeting with retail buyers and making sure they have correct information on styles
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making purchase orders, updating inventory and working with data entry
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help with organization of showroom and working with apparel samples
JANUARY 2016 - MAY 2016
GLAM LATTE
PR AND GRAPHICS INTERN
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creating and scheduling social media content (Facebook, Twitter, Pinterest, Instagram)
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copywriting and updating listings on RewardStyle, Ebay and Poshmark
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PR brand research, creating contact lists and successfully drafting pitches to brands
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creating graphics and updating WordPress blog layout to resonate with audiences
NOVEMBER 2015 - NOVEMBER 2016
GALEN CENTER
EVENTS USHER
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ticket taking, greeting/escorting guests and providing the best quality service
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maintained order and ensured adherence to safety rules and answering guest questions
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worked events including: basketball/volleyball games, award shows and special events
APRIL 2014
135 STREET AGENCY
MOVIE PREMIERE VOLUNTEER
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one day movie premiere event for Blackbird in Culver City Studios
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event preparation: reservation signs and placing signs in seats
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greeted/checked in guests, handing social media slips to promote movie
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setting up for talent and producers for Q & A
AUGUST 2014 - MAY 2015
HELPLINE YOUTH COUNSELING INC.
PR AND MARKETING INTERN
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created media kit that included: a social media calendar, fact sheet, brochure, media contacts list (with Cision), newsletter and a biography
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created and used Hootsuite to schedule social media posts to Facebook and Twitter
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contributed to marketing department by providing ways to fund for programs
KASHMIR WORLD FOUNDATION
JUNE 2014 - OCTOBER 2014
BLOGGING AND SOCIAL MEDIA INTERN
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writing blog posts for KWF’s fashion division, Kashmir Rose
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posted social media content: Twitter, Instagram and Tumblr
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created designs and graphics using Adobe Photoshop and InDesign
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made logos and contributed to Rise of the Artisans campaign
JUNE 2021 - PRESENT
BOOZY BOOK TALK PODCAST & BOOKSNBISTROS
DIGITAL CONTENT CREATOR
• Co-host, plan, and edit audio/video files to an entertaining podcast format for listeners across 50 countries
• Design templates and evergreen graphics, take and edit videos/photos using Photoshop, Canva, Adobe Premiere, CapCut and Lightroom
• Conceptualize posts and maintain social media presence across @boozybooktalkpod and @booksnbistros TikTok and Instagram accounts
ACCOUNT EXECUTIVE
• Account support across accounts including: Apple Inc. (App Store and Apple Devices), McDonald’s, Finhabits 401k and Citrus Tree Pest and Disease Prevention (CPDPP)
• Execute McDonald’s Family Ambassador Influencer Program generating a social reach of 9.2MM and counting through program initiatives
• Conceptualize multiple ideas on how to promote shows and movies for NBC, Hulu, XYZ Films as well as initiatives for McDonald’s of Southern California
• Pitch and generate media coverage across Hispanic media
• Plan and work on logistics, operate events and develop post-event reports and analyses
• Support in identifying and cultivating relationships with influencers and journalists
• Design, research and draft biweekly newsletter distributed to Apple Inc. internal team
• Create editorial calendar for client angles; manage social content for @mrktco Instagram
MAY 2022 - PRESENT
THE MRKT
SKILLS
PROJECT MANAGEMENT
WRITING
GRAPHIC DESIGN
INFLUENCER MARKETING
CONTENT MANAGEMENT
SOCIAL MEDIA
CONTENT CREATION
EMAIL MARKETING
COPYWRITING
E-COMMERCE
WEB ANALYTICS
ADOBE CREATIVE SUITE
CANVA
MAILCHIMP
CONSTANT CONTACT
ASANA
HOOTSUITE
MICROSOFT OFFICE
GOOGLE SUITE
SHOPIFY
CISION
MUCKRACK
