Led the production of the California Strawberry Commission’s peak-season Million Ways to Love Strawberries campaign, culminating in an immersive Apotheberry Experience in Santa Monica. The event brought together celebrities, chefs, influencers, artists, and California strawberry farmers, including Christina Milian, celebrity chef Arnold Myint, mixologist Matthew Biancaniello, pastry creator Dani Flowers, wellness creator Mascha Davis, artists like Aspacia Kusulas, and talent such as Willie Macc, Jimmy Shin, Serah Henesey, Margo Graff, Eugenia Kuzmina, and Shaka Smith. Guests explored five multi-sensory demo stations (culinary, pastry, beauty, cocktails, and art) each led by a hero influencer or creative partner. I oversaw full project management including creative direction, bilingual messaging, influencer integration, PR outreach, staffing, music, vendor coordination, and onsite logistics.