Social Media & Digital Strategy

I lead social-first strategy across branding, content, community, and digital touchpoints, ensuring everything works together toward clear brand goals.

Branding

I create cohesive, customized brand identities that feel intentional and recognizable across every touchpoint. From tailored Instagram highlight covers and branded review templates to custom overlays, filters, and giveaway visuals, I build a distinct look and feel for each client that aligns with their voice, audience, and goals.

UGC Strategy & Editing

I create and manage UGC both as a content creator and on behalf of clients. From collaborating with influencers to editing raw footage, I optimize content with trending audio, on-screen text tailored to each platform, and subtle edits to ensure each piece feels authentic, on-trend, and aligned with overall social media strategy.

Instagram Stories
Strategy & Engagement

I design strategic, engaging Instagram Stories that support both brand presence and resident engagement. From evergreen story templates to timely campaigns like holidays, leasing promotions, and interactive polls or questions, I create content that encourages connection and consistent interaction.

Community Engagement

I engage directly with audiences through comment and conversation management, ensuring responses feel authentic, timely, and aligned with each brand’s voice.

E-Commerce Content & Listings

I have experience creating and updating product listings for e-commerce brands, including writing product copy, organizing storefronts, and coordinating product photography. I currently apply these skills through managing my own Etsy shop, where I handle listing creation, visuals, and ongoing updates, allowing me to stay hands-on with e-commerce best practices.